Reese's talent extends far beyond creating deliciously addicting peanut butter-filled cups of chocolate. Turns out,Behind Bedroom Doors (2003) Watch online the brand is pretty social media savvy, too.

A fan of the beloved candy company recently discovered that while about 100,000 people are following the brand on social media, Reese's only follows ONE account on Instagram.

Who's the lucky person? Well, here's a hint: It's an actress who has something prettyimportant in common with the chocolate.

SEE ALSO: KFC follows only 11 people on Twitter, for one mindblowing reason

On Sunday, Twitter user @julp discovered that the only account Reese's follows on Instagram is none other than Reese Witherspoon — fiercely talented actress, producer, entrepreneur, and activist. Get it?

Could it be? A brand actually slaying the brand game? Yep. We double checked and Reese is definitely the only account followed.

Original image replaced with Mashable logoOriginal image has been replaced. Credit: Mashable

Though several other fans have noticed the strategic follow in the past, the chocolate company responded to this revelation on Twitter, saying, "She has a great name."

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Sadly, it appears Witherspoon — who follows a generous 452 accounts on Instagram — has yet to return the love and give the chocolate brand a follow back. But don't be discouraged, because the two have interacted on Twitter several times before. In fact, they chat just as you'd imagine two best friends with the same name to chat.

For instance, in 2012, Witherspoon coined the term "Reesza" when shown a photo of a pizza covered in Reese's.

In 2016 the actress tweeted a goblet of Reese's Pieces to celebrate Halloween, and the brand eagerly responded with a corny-beyond-belief joke.

And in 2017, Reese posted a Boomerang of herself protecting her secret Reese's stash.

Absolutely beautiful.

Though social media brand wins such as this are a rare occurrence, let us not forget KFC's impressive Twitter strategy of only following 11 accounts: 5 Spice Girls and 6 guys named Herb.

Why can't brands always be this good?

Want more clever culture writing beamed directly to your inbox? Sign up here for the twice-weekly Click Click Click newsletter. It's fun – we promise.


Featured Video For You
This chocolate museum would even make Willy Wonka jealous
Author

Editorial Team

Our editorial team is dedicated to delivering accurate, timely, and engaging content. With expertise across various domains, we strive to inform and inspire our readers.